Music & Content
Everything fans listen to, watch, and read about the release — in one tap-friendly hub.
- Audio player
- Video player
- Album art and photos
- Downloads
- Bio and release details
- Behind-the-scenes Stories
The Card
It's a new kind of merch item — collectible, updateable, and built to keep fans engaged after the show.
Tappi Cards are physical tap-to-unlock cards that open exclusive music, Stories, videos, merch, and updates — no app required. Each card turns a live-show moment into an ongoing fan experience.
Part merch item. Part access pass. Part fan connection.


Benefits
A Tappi Card opens a mobile-first Card Microsite tied to your release, campaign, or live experience. Use it to give fans more than a link — give them music, Stories, merch pathways, and exclusive content they can come back to.
Everything fans listen to, watch, and read about the release — in one tap-friendly hub.
Turn curiosity into signups, streams, tickets, and merch — without juggling a dozen QR codes.
Capture opt-ins, see what resonates, and plug into the platforms you already run on.
Tappi Cards are collectible access points that turn physical merch into an ongoing fan experience. They combine keepsake value, shareable discovery, protected unlocks, and repeat engagement in one product fans can hold onto.
One tap opens a mobile-first experience with your music, Stories, videos, merch, updates, and exclusive content — no app required.
Limited runs, numbered editions, album artwork, tour designs, and campaign drops turn each card into something fans keep, collect, and show off.
Share the Card Microsite so new fans can discover and preview — while exclusives stay locked until unlocked via a Tappi Card or your approved purchase flow.
The card keeps working after the show. Swap unlocks over time: BTS video, new Stories, presale codes, unreleased tracks, merch drops, or fan-only updates.
Fans get something physical to show and talk about — merch-table discovery — while you keep the premium experience under your control.
Treat each card like a mini album cover, tour poster, or insert — a tangible expression of your release, campaign, or current era.
Choose your edition size, upload your artwork, and Tappi handles production. Cards ship ready to sell.
Set up at the merch table. Fans tap before they even get home. Each tap links directly to your Card Microsite.
Keep the card alive by updating what fans unlock over time. Add new Stories, exclusive tracks, merch offers, and behind-the-scenes content.
A fan buys your card at a show. They leave with a physical piece of your art — something streaming can't provide.
They tap it on the ride home to unlock an exclusive track, backstage video, private Story, or special fan message.
Later, they show the card to a friend. The friend asks, "What is that?" and taps in.
That friend lands on your Tappi experience, learns the story behind the card, and can choose to unlock their own access — turning one fan's purchase into a new fan relationship.
Start free. Build your Artist Hub. Add Tappi Cards when you're ready to launch a release, tour, campaign, or exclusive drop.